Marketers Take Full Control of Customized Facebook Pages
San Francisco, CA, Apr 3, 2012
Involver’s new Visual SMLTM allows non-developers to build engaging Facebook pages without custom development
APRIL 3, 2012—(ad:tech SF, San Francisco, CA) — Today Involver announced the next generation in social media marketing, Visual SMLTM, a visual authoring tool that lets brand managers and marketers build engaging, tailored Facebook pages directly on Involver’s Social Markup Language (SMLTM) platform without the need for expensive custom development. This next-generation solution means that marketers no longer have to choose between undifferentiated turn-key applets or paying for expensive, custom-coded pages in order to get compelling Facebook experiences. Using Visual SML’s drag-and-drop interface, a fully-branded Facebook page can be built in a matter of minutes. Further, since Visual SML pages are built on top of the versatile SML platform, in-house developers can easily tune those pages should full customization be necessary. All pages hosted on Involver’s scalable platform are linked to metrics to provide measurement and analytics of campaign effectiveness.
SML is the choice of front-end developers, with over one million pages built on the platform to date. SML lets marketing teams focus on designing the compelling social experiences that will make a brand stand out. The SML platform manages changes in the Facebook API, provides both web and mobile capabilities, allows reuse of code and other elements across campaigns and pages, and supports viral scaling through a Software as a Service (SaaS) model.
Now, Visual SML makes all the power of SML available to non-developers via an easy-to-use interface that allows the marketer to build complex Facebook pages from a portfolio of widgets. Multiple widgets can be arranged on the same page and, if desired, deployed in minutes. Combining widgets allows for easy customization across different social applications and branding needs, so creatives can build the best experience for their fans and customers.
“Besides the expense, the back-and-forth between brand managers and developers required to manage our Facebook presence takes a lot of time,” said Nate Riffle, Global Marketing Specialist and Social Media Manager for Giant Bicycles. “With Visual SML, I can see what we are building, publish it immediately and make changes as soon as we need to. That saves both time and money. Who can argue with that?”
“As more and more companies expand their social media presence, the people who control that content want direct input into the result. But that doesn’t mean that they want cookie-cutter solutions. They want a solution that is simple to design but still produces compelling results,” said Roland Smart, Senior Director of Product Marketing at Involver. “Visual SML is designed specifically for those who need to create these types of engaging Facebook experiences but can’t afford to make every page an expensive technical services task.”
For more information on the new Visual SML from Involver, please visit www.involver.com/products. Involver is a finalist in the ad:tech SF’s Startup Spotlight Series. Visit us in the Innovation Alley at ad:tech SF, April 3-4, 2012.
Involver is the solution of choice for the world’s biggest brands trying to connect with customers across the social web. Over 1 million brands and agencies including Target, Facebook, Razorfish and Best Buy use Involver to power their marketing efforts to a combined audience of over a billion relationships.
Involver pioneered the first social app suite on Facebook and is now leading the industry with SML™ (Social Markup Language), allowing front-end developers to achieve pixel-perfect application development. Involver’s Platform acts as a marketer’s system of record, bringing everything from app management and stream response/moderation to publishing updates and analytics into a single intuitive interface.
Involver is a Facebook Preferred Developer and a technology provider for Facebook’s internal marketing team, with applications like the Involver Leaderboard and Stories. Headquartered in San Francisco, CA, with offices in Austin, TX, and New York, NY, Involver was founded in 2007. Investors include Bessemer Ventures, Cervin Ventures and WTI.
Roland Smart, Senior Director of Product Marketing, Involver