Serena Software’s “GO @#$% YOURSELF!” Campaign Nominated for Best Integrated Online Campaign and Online Advertising Creativity at 2008 OMMA Awards
San Francisco, CA, Sept 2, 2008
2008 OMMA Awards on September 18, 2008 in New York City
Involver today announced their “GO @#$% YOURSELF!” campaign for Serena Software has been selected as a finalist for the prestigious OMMA Online Advertising Awards for “Best Integrated Online Campaign” and “Best Viral Campaign.” Additionally, the campaign is under consideration for the “Member’s Voice Award” based on popular vote at MediaPost.com.
Serena Software chose Involver to extend their “GO @#$% YOURSELF!” campaign, produced by viral marketing firm Brief Attention Span, to Facebook with a custom, branded application and syndication in premium Facebook applications.
The 2008 OMMA Awards on September 18, 2008 in New York City celebrates the year’s most innovative and brilliant creative work. The goal of the OMMA Awards is to offer insight and vision on what is truly possible using the online arena and to illuminate those who continue to stretch the boundaries of online advertising creative.
Involver’s video marketing platform transforms the user experience for video marketing from simply passive (“watch this and hope they click”) to active and engaged. The Involver platform lets viewers immediately interact with video in a simple, non-obtrusive way, dramatically increasing engagement.
Involver is the starting point for any marketer planning to create a video campaign for social networks. Involver’s video campaign platform lets companies build, launch, promote, manage and monitor video campaigns that reach millions of social networking users. The platform’s rich set of video plug-ins increase engagement, promote sharing, and enable viral distribution.