Mission Control for Social Media Management
Across channels, devices, and campaigns. The Involver Social Media Management Platform.
Involver Platform
All the technology you need to build and scale your social media marketing campaigns.
Create and manage engaging experiences on social networks and across the open web on the most scalable social marketing management platform. Leverage the Conversation Suite to monitor the conversation across - and publishing to - Facebook, Twitter and Google+. Use the Application Suite to deploy engaging apps on your brand pages. Or design your own pages and social applications using Visual SML™ and Involver's Social Markup Language (SML™). No matter how big your community is, the Involver platform will help you grow your business through social.
- Grow: No need to switch social media management platforms as you grow. Involver offers the full range of technology to meet the needs and requirements of all your campaigns.
- Be Flexible: Use quick and simple, drag and drop applications to get started. Or tap into code and customize everything. Both marketers and developers work on our platform.
- Scale: We power more social applications than any other platform, reaching billions of users everyday. We have the scale to match your most viral success.
See what the Involver Platform can do for your business:
Request a Demo »
All the technology you need to build and scale social media marketing campaigns.
Manage the conversation on the most popular social media channels from a single interface.
Add custom, robust, on-brand application to your Facebook fan page, open web, and mobile.
Track user engagement to measure campaign effectiveness.
Conversation Suite BETA
Designed to resemble an email application. See, read, and respond to messages as easy as using email.
Monitor and respond to comments, posts, and messages from multiple social networks in one interface.
Know who is managing your social media channels and what they can do. For example, copywriters can draft posts, managers refine and approve them, and directors publish them.
Categorize and route posts to the appropriate team members. For example, messages from Asia are routed to your Asian representative. Messages about specific product lines are routed to the appropriate product specialist.
Manage the conversation on the most popular social media channels from a single interface.
Publish to multiple channels, listen to what customers are saying, keep tabs on your competitors, and track campaign performance. Integrate seamlessly with Facebook Timeline and Twitter.
Coordinate: Publish your message on multiple social media channels at once, schedule posts and geo-target your messages. - Monitor: Keep tabs on competitors, listen to customer feedback, and get alerts when specific keywords are triggered - across multiple channels.
- Optimize: Get detailed analytics on post engagement, likes, comments, and clicks. View reports on the web or export.
See what the Conversation Suite can do for your business:
Request a Demo »Application Suite
Add branded applications to your Facebook fan page in less than 60 seconds.
Add features and functionality to your Facebook fan page. Integrate your company blog, videos, and Twitter stream. Create polls, coupons and more. And do it all in seconds, without any technical knowledge.
- Drive Engagement: Make your Facebook fan page more engaging, addicting, and viral by easily adding applications to the page.
- Deploy Rapidly: Browse, choose, and install applications straight from the Involver website - in seconds. No technical knowledge necessary.
- Stay On-Brand: Customize the look and feel of applications to match your branding.
See what the App Suite can do for your business:
Get FREE apps now »
Install apps directly from Involver's website. Get up and running in seconds.
Edit and configure your application with your content and visual branding.
Optionally, add CSS code to fine-tune your design.
Edit, preview and publish your applications on Facebook. Experience your page and applications just like your customers will.
Visual SML™
Easily design Facebook fan pages with our highly visual drag-and-drop interface. Edit your page and see your changes in real time.
You don't need technical knowledge, and you don't have to worry about hosting content or APIs. Just design, preview and publish.
Add features and functionality to your page easily with application widgets. For example, drag and drop the YouTube widget to add your YouTube channel to your page.
Create multiple pages and target by geography or language. For example, create a page for your North American audience and one for your European audience.
Build fully customizable mash-up Facebook applications with our drag-and-drop interface. No coding required.
Build fan pages that incorporate multiple applications and drive deeper engagement with your community. Add engaging polls, contests, coupons, and more with drag-and-drop widgets. And do it all on your own without developers.
- Mashup Apps: Combine multiple Facebook applications into one page - creating a seamless experience for your fans.
- Drag and Drop: Our interface makes it easy to design complex Facebook applications. If you know PowerPoint, you can quickly learn Visual SML. No coding required.
- Iterate Quickly: Edit, update and save your applications anytime - without having to project manage a developer.
See what Visual SML™ can do for your business:
Request a Visual SML™ Demo »
HTML Just Got Social
Are you a social media visionary pushing the limits of turn-key and visual builder products? Not keen on hiring expensive back-end developers? Involver’s unique Social Markup Language (SML™) helps front-end developers deliver the cutting edge experiences you’re after. And to top it off, Involver handles all the ongoing maintenance for your team.
Benefits of SML™:
- Quick Start - SML™ is based on HTML, CSS, and Javascript, so your developers can ramp up quickly.
- On-Brand - Extend a consistent look and feel across social channels, geos, languages, and devices.
- Socially Connected - Integrate with the most popular social applications (YouTube, Twitter, Flickr, etc.).
- API-Free - Forget about managing APIs, and focus on what you do best.
- Highly Efficient - Cut development costs by up to 35% while accelerating project timelines.
- Spike Resistant - Scale effortlessly for viral success.
- Data Driven – Add custom tracking of any user action on top of SML™'s default tracking.
Stay On-Brand Across Touchpoints
Stop struggling to deliver a consistent look and feel across properties and devices. SML™ lets your team work with the same technology (HTML/Java/CSS) they use across your other web properties. Eliminate brand-slip by taking advantage of SML™ features that handle all the details:
- Custom Font Integration - Leverage your custom fonts from either Typekit or Google fonts.
- Full Front-End Control - Customize everything - not just the CSS, as with many other platforms.
- Templates When You Want Them - Store and share your pre-built design templates for team distribution.
- Libraries - Host your "approved" content on our platform and make it accessible to your entire team.
Take the Lead with SML™
SML™ enables brands to stay on the forefront of social design while delivering cutting-edge experiences. Here's how we enable your team:
- Jump Start Projects: Launch a project in just days with an experienced front-end developer.
- Create Mashups: Customize your fan pages with multiple social applications.
- Stay Ahead: Focus on amazing creative; Involver will handle integration of the latest APIs and services.
Three Ways You'll Deliver More For Less
- Save Time: SML™ is based on HTML/CSS/Javascript, so you'll be up and running in no time. And using SML™ speeds project timelines by as much as 50%.
- Optimize Resources: SML™ makes it possible to leverage front-end development resources for projects that would otherwise require back-end developers.
- Eliminate Hosting: SML™ is a hosted solution. Involver's platform has massive scale, which lets us pass on hosting savings to our customers.
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Go Viral With Confidence
Social experiences are built to go viral - which is when scale and performance matter most. SML™ is part of the Involver platform, which was designed for real-time performance at scale; in fact, Involver hosts Super Bowl-sized campaigns for Facebook's own marketing team. And we deliver it all within the industry's leading service level agreement (SLA).
For Developers, By Developers
At Involver, we're developers too - so we've made it simple, easy and satisfying for developers to work on the Involver platform.
- SML™ Documentation - Developers like looking things up for themselves, so our SML™ documentation always reflects the very latest changes and improvements.
- Developer Forums - Connect with other developers to access sample code, share tips, and vote on new features you'd like to have in SML™.
- Stage, Version, Preview - Once you're ready to start coding, we make it easy to spin up staging environments, save versions, and preview your code across channels, geos, languages, and devices.
- Shared/Reusable Templates - When it's time to deploy an experience, Involver provides a solution for sharing SML™ across tabs and properties.
- Access Control - Involver gives developers enterprise-level control of their code, making it accessible to only those users with appropriate permissions.
SML Custom Verb Integration
"Stories" are the new currency on Facebook. Generate compelling stories through application experiences that will engage your community and provide content that can be promoted through Facebook's "Sponsored Stories" ad product. With SML™ you can quickly and easily implement two types of actions to generate feed stories:
- Standard Actions: Quickly implement all the standard actions - such as "like," "comment" and "send" - with a single tag.
- Custom Actions: Involver can fast-track action approvals through Facebook and speed your project timelines.
SML™ Product Lines
- Basic SML™ - The core set of SML™ tags supports 80% of the evergreen experiences that you need to deliver on Facebook, including the most popular social applications like YouTube, Twitter, Flickr, and many more.
- Plus SML™ - For more advanced SML™ developers, this extended set of SML™ tags enables contests and more advanced analytics.
- Local SML™ - These tags support the ability to localize content on SML™ pages to language and geography.
- Open SML™ - Extends the reach of your social experiences beyond social networks like Facebook so that you can simultaneously deliver your experiences across the open web and on mobile devices.
Social Markup Language (SML™)
Develop cutting-edge social experiences on Facebook and across the open web while saving both time and money. No APIs or hosting required.
Launch your cutting-edge social campaigns quickly and easily across social networks and the open web with precision brand control, content targeting and analytics powered by Involver’s Social Markup Language (SML™). Designed for use by front-end developers and marketers, SML™ lets your team focus on designing the compelling social experiences that will make your brand stand out--without the cost and worry of managing APIs and hosting.
See what SML™ can do for your business:
Request a SML™ Demo »SML™ comes with a dedicated Account Manager and a three-day training course to get you set up.
Get support online in our information-rich developer community. Get code samples, see frequently asked questions, and post your own questions.
Code robust social applications in just a few lines without worrying about overhead - talking to APIs, storing content in databases, and serving content in a scalable way. And Involver already has hundreds of turnkey applications written in SML™ that you can use to get started, which means you just have to tweak a few lines of code to get the look and functionality you want.
We do all the back-end heavy lifting to get your applications deployed quickly. You never have to worry about server infrastructure, hosting complexities, user interaction, moderation, or management tools.
Create highly customized social experiences. Control every pixel on the screen.
Applications written in SML™ can be easily managed with Conversation Suite, our social media management software for marketers. Easily update text, imagery, promotions, and campaigns without touching code.
Track response to your campaigns. Know where to improve and optimize. View graphical charts on the web or export data to Excel for customized analysis.
Your applications work on Facebook, but also across the open web and mobile - so you can create application widgets for websites and blogs.