The Involver Platform
All the technology you will ever need to build and scale your social media marketing campaigns.
Create and manage engaging experiences on social networks and across the open web on the most scalable social marketing management platform. Leverage the Conversation Suite to monitor your conversations - and publish to - Facebook and Twitter. Use the Application Suite to deploy engaging apps on your Facebook Fan Pages. Or design your own pages and social applications using Visual SML™ and Involver's Social Markup Language (SML™). No matter how large your community is, the Involver Platform will help you grow your business through social.
Involver Platform Benefits
- Create Branded Social Media Channels: Deliver a consistent brand presence across social media channels. Distribute engaging content and manage social media conversations all from one platform.
- Unify Social Media Teams: Get your social media team on the same page. Distribute workload, optimize workflow processes, eliminate control risks with user permissions, and reduce social media costs.
- Demonstrate ROI: Track user engagement to measure campaign effectiveness. Set custom tracking parameters, consolidate social media reporting, and optimize your campaigns based on behavioral data.
San Francisco 49ers Facebook page with user-generated contest created with SML™
Involver Products
Conversation Suite: Manage conversations on all of the most popular social media networks from a single interface.
App Suite: Add branded applications to your Facebook fan page in less than 60 seconds.
Visual SML™: Build customized Facebook Fan Pages with our drag-and-drop interface. No coding required.
SML™: Develop cutting-edge social experiences on Facebook and across the Open Web while saving both time and money. No APIs or hosting required.
Features
An Integrated Solution
The Involver Platform seamlessly integrates our product set.
Creating Integrated Experiences
Synchronize your conversations with your application experiences to drive the virtuous cycle of social media.
Drive the Virtuous Cycle
Publish, monitor, engage, and optimize your social investments with the Involver Platform.
A Growth Platform
Social marketing has created new teams and workflows. The Involver Platform is designed for the "new" marketing team. Involver is the only social media marketing platform where marketers, creatives, and developers can all work together.
Core Platform Features
Collaborate to engage the right people with the right content using a platform that lets you optimize your efforts.
Teams and Permissions
Manage teams across enterprises and at scale. Assign roles and permissions to team members to make sure they can only edit and publish in appropriate areas. These controls allow brands to apply consistent business practices and protect their social assets and community from both internal and external threats.
Targeting
Deliver targeted content to fans across thousands of geographies and in any language. Target messages by language and locale to deliver the right message content to the right users. Provide regionally-specific Facebook experiences in the appropriate languages.
Aggregated Analytics
Optimize your social landing pages and social catalogs for greater engagement and improved ROI. Track user engagement to measure campaign effectiveness. Get detailed analytics on post engagement, likes, comments, and clicks. View reports on the web or export the data.
The Involver Platform gives us top-notch social tools with which to optimize engagement and discovery. We directly served Alicia [Key]’s most highly influential fans by enabling them to share her full body of work while growing her Facebook community exponentially. The results were unbeatable. Bottom line is that we didn’t just serve our core fan base; we doubled it – adding more than a million fans in the months following the launch.
- Jennifer Fowler, VP Digital Marketing, RCA Music Group