Social Markup Language
(SML™)
Develop cutting-edge social experiences on Facebook and across the social web while saving both time and money. No APIs or hosting required.
Social Markup Language (SML™) is a rich development layer that brings cutting-edge social experiences within reach for front-end developers. SML™ extends HTML with the latest social functionality and handles all the underlying APIs, including hosting.
Benefits
- Stay Ahead: Involver handles integration of the latest APIs and services so you can leverage the latest platform opportunities.
- Cut Development Costs and Timelines: Reduce cost of social development by up to 35% while speeding project timelines by up to 75%.
- Track ROI: Prove the value of your efforts with SML™'s robust tracking and optimization.
- Spike resistant: SML™ is a hosted solution. Involver's platform has massive scale, which lets us pass on hosting savings to our clients.
- Focus on Creative: Involver does all the back-end heavy lifting. So you can focus on creative that is pixel-perfect and 100% on brand.
- Improve Collaboration: Improve the way your team works together by enabling collaboration in a single interface.
USA Today’s Superbowl Ad Meter with streaming video and real time voting was built using SML™.
The Value of SML™ Comes in 3's
- Across Touch Points: SML™ enables brands and agencies to stay on the forefront of social design while delivering cutting-edge experiences.
- Cutting-Edge Experiences: Leverage the latest social functionality, from leaderboards to user-generated content, Facebook custom actions, partner integrations and more.
- 100% On Brand: SML™ allows your front-end developers to deliver pixel-perfect design across channels and devices.
Three Ways You'll Deliver More For Less
- Save Time: Because SML™ is HTML/CSS/Javascript based, you'll be up and running in no time. Using SML™ speeds project timelines by as much as 50%.
- Optimize Resources: SML™ makes it possible to leverage front-end development resources for projects that would otherwise require back-end developers.
- Eliminate Hosting: SML™ is a hosted solution. Involver's scalable platform allows us to pass along hosting savings onto our clients.
Social is a Team Sport
Social marketing has created new teams and workflows. The Involver Platform is designed for the "new" marketing team. Involver is the only social media marketing platform where marketers, creatives, and developers can all work together.
Developer Friendly
Social Markup Language (SML™) is a rich development layer that brings cutting-edge social experiences within reach for front-end developers. SML™ extends HTML with the latest social functionality and handles all the underlying APIs, includes hosting. In short, SML™ allows your team to focus on design and creative, not on coding.
Custom Verb Integration
Dramatically increase the reach of your applications and drive virality by leveraging the power of Facebook's Open Graph via custom actions.
Robust Analytics
Add custom tracking of any user action on top of SML™'s default tracking. View graphical charts on the web or export data for customized analysis.
Engagement Optimization
Optimize referring traffic based on post-click engagement on your social landing pages.
Custom Configuration
Create custom controls so that non-technical users can easily update text, imagery, promotions, and campaigns without touching code.
Custom Font Integration
SML™ allows you to leverage your custom fonts from either Typekit or Google Fonts.
Massive Scale
The Involver Platform is a fully-hosted solution that powers more pages on Facebook, including some of the most popular pages, than any other platform. We've got the scale to stand up to your most viral campaigns.
Stage, Version, & Preview
Once you're ready to start coding, we make it easy to create staging environments, save versions, and preview your code across channels, geos, languages, and devices.
Shared/Reusable Templates
When it's time to deploy an experience, Involver provides a solution for sharing SML™ across tabs and properties.
Access Control
Involver gives developers enterprise-level control of their code, making it accessible to only those users with appropriate permissions.
Developer Community
Be part of an active developer community and leverage all the docs, code samples, and support you'll need to succeed. See our developer community page here.
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SML™ Language Basics
SML™ is a server-side templating language that enables front-end developers to deliver web applications from the client side using HTML/ CSS/ Javascript. Much like Wordpress, Drupal, and other template-driven content management systems, SML™ lets developers quickly and easily deliver complex user experiences by leveraging a set of pre-existing applications.
Data Management
Powerful templating provides all the functionality you need to manage how your content is presented (e.g., iteration, common string manipulation and sanitization, etc).
Robust Apps
Clean integrations with the web's most popular social applications, plus the ability to integrate additional applications via Javascript.
Data Management
Powerful templating provides all the functionality you need to manage how your content is presented (e.g., iteration, common string manipulation and sanitization, etc).
Flexible UX
SML™ makes it easy to encapsulate portions of your page and display them either at the initial render time or dynamically via AJAX. SML™ streamlines the creation of content rich pages by letting you define the display of content, which can be rendered on page load or any other time via Javascript.
Marketing Interfaces:
Developers can create a custom configuration experience for non-technical users that allows them to manage and update content without using development resources.
SML™ Product Lines
We’ve used Involver to engage the audience around many of our accounts, including Skittles and 5 Gum. Involver’s platform has given our agency the tools to both engage and activate the social media fan base of our clients’ brands. Without question, Involver’s platform has helped power some of our more innovative social media ideas.
- Daniel Stein, CEO of EVB